Where Furniture Growth Is Actually Happening

Originally published February 20, 2026. This version was rebuilt from La-Z-Boy, Wayfair and BEA releases for the FIN archive, and the facts are as of that date.

Furniture demand was soft overall in early 2026, but some companies were still growing. The reports out in mid-February showed where.

The short version

• La-Z-Boy's quarterly growth came mostly from its company-owned stores.
• Wayfair's fourth-quarter revenue rose while the home category shrank.
• The US trade deficit with China fell sharply in 2025 as imports from Vietnam rose.

La-Z-Boy grows through its own stores

La-Z-Boy reported third-quarter delivered sales of $542 million, up 4%, with retail sales up 11% as it added company-owned stores. It also completed the sale of its Kincaid upholstery business.

Owning the store and the factory let La-Z-Boy capture more of each sale. Independent dealers in the same markets were competing with a supplier that was also a growing retailer.

Wayfair keeps gaining share

Wayfair's fourth-quarter revenue was $3.34 billion, up 6.9%, and the company said the home category shrank by a low single digit percentage over the same quarter.

Sourcing moves away from China

Annual trade data showed the US goods deficit with China falling to $202.1 billion in 2025, while the deficit with Vietnam rose to $178.2 billion. The total trade deficit was little changed.

For furniture, which leans heavily on both countries, it showed tariffs moving where goods came from more than how much came in.

Where growth was

Growth in early 2026 went to companies that controlled more of the path to the customer, whether through their own stores or a large online platform.

Related on FIN

• Furniture Shoppers Are Holding Back
• Follow the Tariff Dollars

Sources

• La-Z-Boy, Third quarter fiscal 2026 results
• Wayfair, Fourth quarter and full year 2025 results (SEC exhibit 99.1)
• US Bureau of Economic Analysis, U.S. International Trade in Goods and Services, December and Annual 2025